TRUECALLOUT
Your audience’s tastes change on a dime, but the stakes are worth dollars
to you. This is
the fastest way to separate the Tune-outs
from the Turn-ups.
Here’s what we offer you:
- We screen a database of thousands of people who meet your
strict screening parameters.
- On a schedule that you determine, we call back a pre-determined
panel of respondents
to listen to up to 5 ½ minutes of current or
catalog music (your choice).
The average respondent completes 1.7 callout tests; no risk of respondent burn. Be sure to
ask about our specific respondent restrictions.
Respondents are re-screened at every contact.
Songs are rated according to our six point emotion scale, and rankings for
all scores are
provided along with the song-by-song matrix, showing all demographic
breaks, as well as
most recent trends for each.
TEST RESULTS
Download your data upon its on-time completion via our secure web site.
Your custom TrueCallout Software includes:
- Full Song Matrices
- Individual Demographic & Station Breakouts
- Full Trending for total song history, including charts
- POP & PTL Scores
- Pages that YOU customize to see the scores YOU want to see
- Full Rankers available via our secure website
- Supersort: The ability to integrate research from other stations that you choose to share
with; All using the same piece of custom software.
Our history is as deeply experienced in programming as in
research. We know that
yesterday’s news has no value and turnaround time
is essential with these reports.
THE WAR REPORT
No other company offers you the unique advantage of the Weekly Audience Report (WAR). Our
web-based platform gives you an accurate indication of what a geographically-balanced target
of 12-64 year olds are listening to this week in your market.
WAR inlcudes:
- 450 respondents per research week.
- 150 discrete and rolling weeks of audience data
- Conversion levels
- Satellite radio penetration
- Custom Cross-Cume analysis (upon request)
- "Martin Report" peak performance analysis (upon request)
- And much, much more
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