AUDITORIUM MUSIC TEST
Gizmos. Gadgets. On-line with who-knows-who (but we have LOTS of them – WOW!).
There are people exploiting radio now to the tune of hundreds of thousands of dollars
offering nothing but snakeoil. Shiny objects aimed to make the guys who don’t know
any better ooh and ahh.
You know better. You know that to be research, it must replicate, it must achieve
consistency. You know that more of the wrong people don’t make it research. You
know
that opening up “research” by labeling with call letters, and letting anyone play,
creates
data that is tainted with the smart guys from the music industry and from across
the
street who have an agenda and are just dying to see you either play their music
or crash
and burn. Use an on-line tool as it’s meant to be used: to collect database. But
don’t be
one of the guys actually tabulating the results! Whether you work with us or not,
remember
that nothing is better than bad research: Literally. Do nothing. It’s better to
use your gut
than look at the junk in the marketplace today.
When looking for professional research:
You want the right people in the right room listening to the right catalog music.
You want the
ability to
analyze the results
using the right software.
These are the things that make Critical Mass Media’s AMT’s the
best in the
business.
Real research. Real ratings results. Every time.
- Right Screen
- Controlled Environment
- Minimized Fatigue
- Right Software
- Perceptual Snapshot
- Cost Effective
- Immediate Turnaround
Don't compromise your product for a fad or a gizmo. Consult the professional
researchers
to conduct your AMT's.
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