The Arbitron recruitment process starts with a phone call.
Only people who will answer the phone and are research responsive will be prospects to become meter panelists. Our house research shows that less than 10% of those that answer the telephone will participate in and complete a phone survey. Panel Prospect Marketing mirrors the Arbitron process. We start with a phone call that will filter out the 95% of respondents who are dead ends, leaving you with the 5% who are research responsive and potential meter panelists!
Only listeners who are compatible to your station have an impact with Panel Prospect Marketing.
The days of phony recall based on behavior modification are over. Real, not perceived listening, is what matters. Panel Prospect Marketing finds the research responsive households, and identifies the listening preferences of the respondent by station, format, and phantom cume. Combine that information with the right target demographic and we give you the keys to Panel Prospect Marketing success.
Quick tactics for quick gains don't work in today's world.
Consistency, through Panel Prospect Marketing, provides you with a reliable payoff.
You used to be able to buy a diary phase with a quick promotion and marketing campaign. With the meter on 24/7, 52 weeks of the year measuring real usage, you need to be on your game all the time. Panel Prospect Marketing delivers ongoing listener impressions that allow you to win at least a week or two every month of the year. This way, you are getting real usage for your station from meter panelists on a consistent basis. Panel Prospect Marketing offers a variety of direct marketing tactics, depending on your goals and situation, that are flexible throughout the year and can change with a shifting environment.
For more information on Panel Prospect Marketing, call:
Marty Biscay - VP/Operations 513.631.4266
Jennifer Knop - Client Service Manager 513.631.4266
